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All API calls need to be authenticated, by submitting your secret API key. To generate (or regenerate) an API key, you need to log into your admin dashboard and find the generation button in the API section.

Your API keys carry many privileges, so be sure to keep them secret! Do not share your secret API keys in publicly accessible areas such GitHub, client-side code, and so forth.
All API requests must be made over HTTPS. Calls made over plain HTTP will fail. API requests without authentication will also fail.